Why Choose Email Marketing?

The slow economy of late has put increased emphasis on marketing campaign ROI. As such, the speed, simplicity, cost effectiveness, and direct engagement of email marketing stands out against more traditional marketing techniques. Now is the time to find out how email can change the way you market yourself.

Email has great Return on Investment. According to recent economic impact studies, commercial email returned a robust $43.62 for every dollar spent on it in 2009. In comparison, direct mail returned $15.22 for every dollar. With the cost of traditional direct mail marketing on the rise, email marketing is a smart, cost-effective solution.

Email is fast. An email marketing campaign can be completed in anywhere from an hour to a few days, depending on the complexity of your campaign. You can choose to deliver your campaign over any amount of time to maximize deliverability.

Email can go viral. Social networking continues to grow and is an integral channel in sharing information with friends, family, customers, and clients. With the ability to share messages across many social media websites your information has the opportunity to go viral.

Email is versatile. Emails can be used to promote and generate short-term sales, or they can be used for newsletters to develop long-term relationships and generate lasting revenue.

Email can generate rapid response. Email can link to websites, landing pages, pictures, and videos selling your company or event. Within seconds of opening an email, people can easily purchase your product or service, share it on a social networking website, or forward it to friends, family, and co-workers.

Email is being viewed by people outside there home computers. With the rise of the IPhone, Blackberry and other smart phones, more people are checking their email on the go. Combine email marketing and text sms marketing to take advantage of this.

Email can target a specific demographic. Email Marketing makes it easy to target a profession, age group, location, or other specific demographics.

Email autoresponders will work for you. Autoresponders will send out messages thanking or welcoming the customer, instantly, including sign up and opt out confirmations.

Email is easily testable. By testing different lists, subject lines, messages, or promotions, you can see which aspects of your campaign produce best.

Email Campaign results are instantaneous. With our campaign reports, you will see how many opens your message received, how many clicked-throughs were made to your website, and how many opted out of your message.

Email is environmentally friendly. Do your part for a greener world by using less paper, less fuel, get the results you want, and minimize your effect on our planet's forests and the atmosphere.

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